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3 Steps To Creating A Facebook Review Link
To get reviews on Facebook, you need to make sure your customers know where to write a review by sending them a review link.
It’s easy enough to get your Facebook review link. Just open your Facebook Business page in a desktop browser, click on the “Reviews” tab, and copy the URL.
Boom – you’ve got your Facebook reviews link. Or do you?
Recently this link is working more and more without requiring any modifications.
However for some businesses this review link requires your customers take some extra steps in order to post their Facebook review.
And in the world of online reviews, each extra step reduces your chance of your customers writing a review.
The key is to make the review process as quick and easy as possible for your customers. This, in turn, will increase the likelihood of them posting a review.
You can do this by creating a Facebook review link with an automatic login prompt . It’s not as hard as it sounds, and we’ll break it down for you in just three steps.
But first, just a reminder on why Facebook reviews are important for your business …
Why It’s Important To Get Facebook Reviews For Your Business
Facebook reviews (which are more or less the same thing as Facebook Recommendations ) have more benefits than most business owners realize.
And knowing these benefits is important as it will help you understand how Facebook reviews work and, as a result, how you can use them to your advantage.
Facebook reviews are social proof. And with more first-hand endorsements of your products and services, more customers will trust your business.
And as it turns out, 88% of customers trust online reviews as much as personal recommendations.
So it’s about building and managing your reputation (through positive reviews and a high star rating) that customers can trust.
This can indirectly increase your search visibility as well as increase the chance Facebook recommends your business in users’ Feeds.
What’s also worth knowing is that Facebook reviews can appear in search engine results. And if your reviews are positive, this will draw more traffic to your Facebook page.
How To Create A Facebook Review Link
To get more reviews on Facebook , it’s vital to make writing reviews as easy as possible for customers.
In other words: reducing the steps it takes for customers to write a review.
This is why you may need to modify your Facebook review link rather than using the raw URL of your Facebook Business review page , as the latter may require some customers to log in first.
So the first step is actually to test the raw URL of your Facebook review link.
To do this:
Log out of Facebook.
Type your Facebook business page URL into the browser address bar, but before you click enter add “/reviews” to the end of the URL. It should look like this: https://www.facebook.com/ yourbusiness /reviews (with your business name instead of “yourbusiness”).
Click enter. Facebook should load your business page, but there will be a login screen in front of it. Enter your login information and submit.
You should see your Facebook business page, loaded to the “Reviews” tab. If so, you’re good to go, but…
If That Facebook Review Link Doesn’t Work, Do This
If you complete the above steps and when you login you’re directed to your feed rather than your Facebook business page URL, then follow these steps to create a Facebook review link that will work for your customers:
Create a Facebook login URL
Modify the URL to redirect customers after login
Add your business name to the URL
It sounds technical, but it’s not. You’ll see as we explain each step below.
Step 1: Create A Facebook Login URL
Customers can’t post a Facebook review for your business without logging in to Facebook first.
Most Facebook users will know how to log in if needed, but, again, we’re trying to make it as easy as possible by assisting customers through the process.
All this step requires is adding “/login” to the end of the Facebook homepage URL, so that it looks like this: https://www.facebook.com/login/.
Step 2: Modify The URL To Redirect Customers After Login
After the customer logs in, you want to make sure that the customer is taken to your Facebook Business page – not to the Facebook News Feed.
This ensures the customer won’t have to search for your business or enter your Facebook URL a second time.
To do this, add “?next=” to the end of the Facebook login URL made in step 1, so that it looks like this: https://www.facebook.com/login/?next=.
Step 3: Add Your Business Name To The URL
The final step is to add “https%3A%2F%2Fwww.facebook.com%2Fyourbusiness%2Freviews%2F” to the URL made in step 2.
However, you’ll need to replace “yourbusiness” with your business name as it reads in the URL of your Facebook page.
Once you have made the change and added it to the URL made in step 2, the final URL—your Facebook review link—should look like this (except with your business name): https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2F yourbusiness %2Freviews%2F
How To Request A Review On Facebook
Whether your normal Facebook business URL is the one you go with, or you need to modify it following the instructions above, creating your Facebook review link is only half the work .
You’ll now need to send the review link to customers and start requesting Facebook reviews , but you’ll also need to use best practices for your review request to be effective.
This involves two things:
Sending your Facebook review requests using the appropriate channels
Including a message that encourages the customer to click the link to write a review
The key to creating an effective review request message is to be direct yet friendly while expressing why their feedback is so important.
You can send your review requests using email, SMS, and Facebook messages, but, in general, email is more recommended. Customer emails are easier to collect than phone numbers, and emails are generally seen as less invasive than Facebook messages.
How To Enable Facebook Reviews
It’s no good to send Facebook review request links to your customers if your reviews aren’t turned on.
While Facebook reviews are enabled by default, it’s worth checking to make sure!
Thankfully, enabling Facebook reviews takes just five simple steps:
Log in to your Facebook Business page
Click on “Settings” (located at the top right-hand corner)
Click on “Templates and Tabs” (located in the left-hand sidebar)
Scroll down to “Show Reviews” (in the “Reviews” section) and click the toggle “On”
Click “Save” to confirm the change
Remember: Facebook reviews are enabled by default. So if you find that your Facebook reviews are enabled (the toggle will be green/“On”), make sure not to change the setting.
How To Increase Engagement On Facebook
Your customer reviews are the most important factor determining your business’s reputation on Facebook.
How you interact with customers on Facebook is also important, however, with the potential to increase page traffic and encourage sales.
There are countless ways to engage and interact with your Facebook audience. But to help you out, we’ve listed three key strategies below.
Share User-Generated Content
User-generated content that promotes your business is essentially free marketing.
And like customer reviews, it’s more social proof that you can leverage to build your reputation and increase audience engagement on Facebook.
This includes any kind of Facebook content a customer has posted that endorses your products or services. You’ll get notified when it happens , as a Facebook user will tag your business, check-in to your location, or include a hashtag of your business name.
It’s a great way to showcase more positive feedback on your Facebook page that followers and new page visitors will see.
Reply To Facebook Reviews
Did you know that 56% of consumers say that the way businesses respond to reviews matters?
This makes it important to respond to all reviews as it plays heavily into influencing customers to trust and use your business.
Most businesses do not respond to reviews, which is a huge missed opportunity as responding to reviews not only shows your customers that you care, but it also helps SEO .
This provides a chance for your business to stand out, however, so it’s worth responding to as many of your Facebook reviews as you can – yes, even the positive reviews.
There are best practices for responding to reviews, and these include responding punctually, professionally, and transparently.
Your responses should always be appreciative, as this will demonstrate that your business cares for its customers and values their feedback – good or bad.
And when it comes to negative reviews, of course you need to handle them with care. Need help? Check out our guide to responding to negative reviews .
Share Google Reviews On Facebook
Sharing Google reviews on Facebook is more social proof you can use to back up what your positive Facebook reviews are saying.
The good thing about this is that it’s easy to do and provides more engaging content for your Facebook page that users can interact with.
You can use the Google Marketing Kit tool to get a sharable Google review, or you can automate sharing your Google reviews on Facebook using reputation management software like ReputationStacker .
How To Get More Reviews (On All Review Sites)
It isn’t difficult to create a Facebook review link, but there is an easier and more effective way to get reviews for your business – not just on Facebook, but on Google, Yelp, and any other of the most important review sites for your business.
As we mentioned above, having a review link is only half the work
You need to send persuasive review requests to get your customers to click your Facebook review link, and you’ll need to send them out all new customers your business deals with on an ongoing basis.
The easier and much more effective method is to automate the process . And it’s the reason why thousands of businesses use ReputationStacker – a reputation management tool that will automatically send review requests to your customers using a proven approach to get more reviews.
Ultimately, it’s not necessary to create complex review links or even put time and effort into a manual review marketing strategy – not when ReputationStacker will handle all of it for you automatically.
Frequently Asked Questions About Facebook Review Links
How can i create a facebook review link.
To create your own Facebook review link, navigate to your business’s Facebook page and click on the Reviews Tab . Copy the URL from the address bar; this direct link will allow customers to leave reviews easily. You can share this link through Facebook Messenger, on your website, or in other marketing materials to encourage customers to leave feedback and enhance your business’s online reputation.
How do you turn on Facebook reviews?
To turn on Facebook reviews for your business’s Facebook page, navigate to the Edit Page Info section. Under the Templates and Tabs option, make sure that the Reviews Tab is enabled. Once activated, customers will be able to leave reviews on your page, helping to improve your business’s online reputation and attract potential customers.
How many reviews do you need on Facebook to get a rating?
To receive a star rating on your Facebook page, you need at least 5 reviews from your customers . However, getting more Facebook reviews on a consistent basis can help build credibility and trust with prospective customers. Aim for several positive reviews to improve your business’s standing in search results and on review sites.
Are Facebook reviews important?
Yes, Facebook reviews are very important as they significantly influence your business’s reputation. Positive reviews can attract more customers, while negative reviews, if left unaddressed, can deter potential customers. Actively managing your reviews on Facebook helps you maintain a strong presence on social media platforms and can boost your overall marketing efforts. For more info, check out our guide on How To Use Facebook For Businesses .
Are Facebook or Google reviews better?
Asking whether Facebook or Google reviews are better kind of misses the point. Both Facebook and Google reviews play important roles in shaping a business’s online reputation, but they serve different purposes. Facebook reviews are more visible to users within the platform, increasing engagement with your Facebook profile. In contrast, Google reviews appear in search engine results and they have a direct impact on SEO , increasing visibility to a broader audience. Utilizing both can maximize your customer base and improve your customer acquisition .
How do I get a fake Facebook review removed?
To get a fake Facebook review removed , first you should identify whether the review violates Facebook’s community standards. If it does, you can report it directly through your Facebook reviews tab. Click on the three dots next to the review, select “Report,” and follow the prompts to provide details about the issue. Outside of that, your best bet is to focus on getting more Facebook reviews from your happy customers on a consistent basis. Focus on getting a good review every few days and you will quickly drown out the bad ones. Yes, fake reviews are annoying (okay, they can drive you crazy), but putting your energy into getting them removed is mostly a waste of time and effort. Put just a fraction of that effort into steadily getting more reviews and you’ll find that even fake ones are no longer a big deal.
ABOUT THE AUTHOR
Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.
About Ian Kirby • Ian's Articles
The average ReputationStacker user triples their review count in the first 3 months .
How to Create the Perfect Link to Ask for Facebook Reviews & Recommendations
by Tevya | Jan 25, 2019 | Facebook Reviews , Reviews Toolbox | 27 comments
TL:DR? Skip to the URL generator tool , to get your ideal URL right now.
So you want to get more Facebook recommendations , huh? Whether you’re using a review generation tool like Starfish Reviews, or sending a message on Facebook messenger, posting on Facebook, or sending out an email to all your clients or subscribers, it’s simple, right? You just send them to the reviews tab like this: https://www.facebook.com/StarfishWP/reviews/ , right?
Table of Contents
Facebook’s Review Linking Problem
Not so fast! Unfortunately, Facebook hasn’t made it super simple like Google My Business has . If you send them a link like the example above, users who are logged-out of Facebook won’t arrive at the right place! Check our what they’re going to see:
It’s confusing, right? Not only that, using either of those options will not take them back to your reviews page after they login. Another Facebook failure…. ? Here’s where they will be taken:
- If they use the normal, top-right login (#1), they’ll just end up on their normal feed, with nothing to do with your page at all!
- If they use the “Log In” button at the bottom (#2), they’ll be taken to your page, but not the Reviews section, where you want them to be!
Outsmarting Facebook’s Issues
It turns out that Facebook does have a way to redirect people to wherever you want after login though. That means we can construct a URL that will redirect people to the reviews section of your Facebook page. This link works great for logged-in users and will take logged-out users to the right place as well, no matter which of the above login options they use.
It’s a little complicated, so we created two methods for you. For both methods, you’re going to need to know your page’s “slug,” aka the part of the URL that designates your page. To get your page’s “slug”, go to your page, and look in the address bar of your browser and get the part that’s between two forward slashes: / following “facebook.com”.
Constructing the Facebook Recommendations Link
Method 1 – the easy way.
The easy way is to use our Facebook Reviews link generator below. Just input your Facebook page’s “slug” and your email address, and we’ll email you the very best link for your Page’s reviews. NOTE: it’s not the whole Facebook page’s URL. Just the “slug” the part between the first two slashes (“/”) as shown in the demo animation below.
Facebook Reviews Link Generator
" * " indicates required fields
Copy your Facebook page's slug, like this:
For Example: The Facebook URL for Starfish Reviews is:
https://www.facebook.com/ StarfishWP /reviews/
The Slug would be StarfishWP ; this is what you enter into the form below.
Paste the slug into the field below, then add your email in the other.
Answer this question, then click the "Generate URL!" button.
Method 2 – Construct It Yourself
Here’s the steps to construct the URL yourself:
- We need to take them to the login page, so they can login. So we start with the basic Facebook login page URL: https://www.facebook.com/login/
- The trick that makes this all work is the “next” parameter that Facebook has built-in. Facebook will take the user to wherever that URL is set to, after they login. So we add the next parameter on the end: https://www.facebook.com/login/?next=
- Unfortunately we can’t just add the URL of our Facebook Reviews page on there normally. So this is wrong: https://www.facebook.com/login/?next=https://www.facebook.com/StarfishWP/reviews/ and won’t work!
- Instead, the special characters in the “next” URL have to be converted to their HTML character codes. So in the end it looks like this: https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FStarfishWP%2Freviews%2F
Kinda complicated right? But it works every time.
Use it in Your Starfish Reviews Funnels
Now that you’ve got your shiny new URL, you can be confident that they’ll end up on the reviews portion of your page, whether they’re logged-in or logged-out, and whether they use the #1 or #2 login options from the screenshot above!
So, grab your new perfect Facebook Reviews URL and put it in a new Starfish Reviews funnel, or as one of the destinations on a multiple-destination funnel, and send the Funnel out to your clients, followers, etc to get more positive reviews on Facebook, with the lowest possible friction and abandonment rates!
You Might Also Like:
How to Get More Facebook Recommendations: 6 Quick & Easy Tips
The Best Premium WordPress Plugins to Display Your Business Reviews
How to Get the Perfect Link to Ask for Google Reviews
100% Guarantee! Fall in love with our products and services within 30 days , or get your money back.
27 Comments
Brilliant. Thank you.
This is not working anymore
Hi Eric! We’ve had a few people report this. But it works every time we try it. You have to ensure you just enter the “slug” of your Facebook page’s URL. So based on the Facebook link in the footer of your website, you’d just put in “brockway.production”. If you do that, it’ll work. I already did it and will have it send you the resulting email. If you don’t see it, try checking your spam/junk. Thanks!
Works like a charm, however, is there a way that I can get it to open up the Facebook App instead of the mobile browser. Thanks
Hi Richard! The link should open in whatever is the default for Facebook links, on the device where the link is clicked/tapped. So for example, on my Android phone I have the Facebook Lite app. Android previously asked me if I wanted to open Facebook links in Chrome browser or in the Facebook Lite app. I told it the Facebook Lite app, so that’s now the default on my phone. If I tapped your link on my phone that’s where it would open. So this same link should work for any device, but it’s up to the user and the OS to decide if it gets opened in the app or browser. Does that make sense?
As of Nov 2020 on Android it will open in app. On iOS browser will open and user needs to log into FB in the browser.
Hi Tevya! Awesome article. Works like a charm! You really saved me a headache. You will get SuperMan Mega Bonus Points if you happen to know of a way to modify the URL link format you recommended so it also forces “Most Recent” reviews to display first by default rather than the current and only apparent default “Most Helpful.” I’ve looked everywhere but can’t seem to find anything on it in terms of a special parameter or way to manage it in Facebook page settings. For record, its not that the review that shows up in “most helpful” is negative, but rather this issue is its in Spanish and from a vendor in Spain not a customer (which are primarily based in North America). More importantly, with “Most Helpful” as the default it only shows a review or two I think instead of the full list. Whereas, most recent shows them all and chronologically. Thanks again for the article and thanks in advance for any and all suggestions.
Hey Vin! Thanks for the compliments. So glad it’s helpful for your review marketing.
I looked into selecting the Most Recent tab as you’re hoping for. I’m not sure it’s possible. It appears that Facebook controls those through Javascript, as they don’t actually link anywhere in the HTML. So unfortunately, I’m not sure there’s much we can do, unless there’s some way to control the aria-selected state in the URL. But I’m not aware of anything like that.
Make the process as easy as possible. Whether you’re emailing customers directly or asking for their reviews with a call-to-action on your website, the most important thing is to make the process super simple for your customer. Provide the link to your Facebook page, and give clear directions on how to leave a review.
Thank you! Just what I needed!
Thank you for this link build. What I’m finding with this link is that the user is taken to the reviews section of my page but there is no button for them to actually review my business. The only way to get them there is to take them to the actual Yes / No boxes option that seems to only appear in the Feed of my business’ home page. And the only way to get them there is to just link them to the business homepage and give them directions to scroll and click yes. This is not as effective as a direct link to that yes button. When I try that – it doesn’t work. What am I missing?
Hi JoAnne, this is a great question! The problem is that you can’t see the Recommendation box when you view your own page’s Reviews tab. You can’t recommend your own business/product/etc so Facebook doesn’t give you the option if you’re an admin on the page. But others will see a box that says “Do you recommend [page name here]?” Followed by a “Yes” and “No” button. If they click either of those, they’ll be prompted for more information to leave their recommendation and review. But this isn’t as visible (have to scroll usually) on the main page as it is on the Reviews tab, where our generator’s link will take people.
This is great – Works perfectly and it’s just what I was looking for.
works great.. is there a way to create a link search Facebook?
Great resource. Thanks a bunch
Nice , very useful .Thanks a bunch !!
Can I make the URL more “friendly” – it’s rather long. Would a ‘tiny url’ or ‘bit url’ also work?
It works on the old Facebook, but not the new one that I updated to a few weeks ago
Jesse, Could you explain further what your issue is exactly and we can assist you? You can submit the details here: https://starfish.reviews/contact . Thank you!
This works and was fantastic! Thanks!
worked for me! What a great resource thanks very much for your free information
Works a treat, I put it through a url shortener as well so now I just copy and paste it into a text
This is great! Thanks a lot for this. You made my life that much easier!
It’s still working, but not as good) Now, even if you’re logged into Facebook, Facebook will display a message “The page you are trying to visit requires you to re-enter your password.” It’s a bit of a pain, but still the best way I’ve found, thank you for sharing.
does not work on mobiles. Only on desktops
nice no method 2
Thanks for the explanation, but it doesn’t work when I share the URL on mobile apps like Whatsapp. It leads to a “page not found”. On desktop it works fine.
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