The 24 Most Professional Fonts to Use
Stuart Crawford
Selecting the right font is an important design choice that can enhance—or detract from—the professionalism of a document. With thousands of fonts to choose from, the possibilities may seem endless. However, not all fonts are well-suited for professional business communications and documents.
This comprehensive guide explores the 24 most professional fonts to create polished, credible business documents that leave a positive impression. We analyse characteristics like readability, legibility, clarity, formality, visual appeal, and versatility to determine which fonts will top for professional use cases in 2024.
A Serif Sensation: Traditional Serif Fonts Offer Readability & Polish
1. times new roman.
This quintessential serif font designed for the New York Times newspaper 1931 remains a staple choice to exude professionalism. The fluid serifs and sturdy letterforms allow Times New Roman to be readable in print. The versatile design also displays well digitally. This font suggests the competence and trustworthiness key for professional communications.
Designed by Matthew Carter in 1993, this serif typeface contains thick, bracketed serifs for enhanced readability. Slightly wider letter proportion compared to Times New Roman improves clarity while maintaining a highly legible 11-point font size. The chunky, semi-bold weight is warm and refined for formal business uses.
3. Bookman Old Style
This classic, versatile serif face echoes Old Style typefaces used in publishing from the mid-1500s into the 1900s. Designed in 1884 by Alexander Lawson for the Century Schoolbook , the slightly condensed letterforms offer a more compact footprint without compressing readability. The sturdy serifs, graceful curves and horizontal stress suggest Old World heritage, perfect for adding gravitas to professional communications.
Key Takeaway: Traditional serif fonts like Times New Roman, Georgia and Bookman Old Style offer proven readability and polish well-suited for formal business documents.
Distinctive & Dignified: Transitional Serifs Bridge Generations
4. baskerville.
This refined, stately serif face designed by John Baskerville in 1757 defined transitional serif styles, forging a bridge from Old Style to modern looks. The crisp edges offer exceptional clarity, while distinctive ball terminals on letter curves add flair. Baskerville brings heritage elegance to contemporary professional settings, from resumes to reports.
5. New Baskerville
Released in 1917, this refreshed Baskerville interpretation by designer George W. Jones is often preferred for clarity on screens and modern printing presses. The slightly thicker strokes offer a bolder definition without compromising legibility. Pair with Georgia for font contrast that delivers professional polish.
6. Times Ten
Photosetting provider Linotype released this updated take on Times New Roman in 1990 to improve output on low-resolution printers and poor-quality paper stock. Subtle changes like shortened ascenders and descenders optimise modern legibility without forfeiting professional persona. The economical proportions also save space.
Key Takeaway: Transitional serif typefaces like Baskerville, New Baskerville and Times Ten marry historical richness with sharp digital display for today’s professional contexts.
Modern Serifs Marry Heritage With Contemporary Flair
Created by renowned German typographer Jan Tschichold in 1964, Sabon draws inspiration from classic Garamond designs but optimises for modern requirements. The Roman letterforms offer exceptional clarity and even texture suitable for continuous business reading—an excellent choice to communicate expertise.
8. ITC Legacy Serif
This 1993 serif release from the International Typeface Corporation retains Times New Roman’s professional personality but exhibits tighter spacing and finer hairlines for improved modern display. The condensed proportions occupy less real estate, allowing more content presentation.
9. Merriweather
Designed by Eben Sorkin in 2010 for Google Web Fonts, this free serif selection exhibits classic proportions and styling adapted for optimal clarity across print, web and digital media. The understated design promotes continuous reading while conveying competence for various professional communications, from handouts to websites.
Key Takeaway: Modern serif font interpretations like Sabon, ITC Legacy Serif and Merriweather smartly evolve heritage styling for today's professional, multi-media business needs.
Sans Serif Fonts Signal Modernity For The Digital Era
Initially designed by Monotype in 1982 to offer Helvetica -style appeal more economically, this ubiquitous neo-grotesque sans serif font conveys professionalism and modernity. The comfortably spaced proportions ensure approachability while promoting exceptional on-screen readability.
11. Helvetica Neue
This seminal, globally recognised neo-grotesque face originated from the 1957 Helvetica release. Designer Max Meidinger evolved the styling in 1983 to enhance spacing and strokes for improved digital rendering. The Swiss heritage of architectural clarity and purity perseveres through this digitally-optimized typeface.
12. Calibri
As the default font for Microsoft Office programs and Windows since 2007, Calibri offers a humanist sans serif option deeply familiar to modern business professionals. The rounded contours ensure approachability while the reliable rendering remains professionally polished across documents, slides, forms and other uses.
Key Takeaway: Leading neo-grotesque sans serifs like Arial, Helvetica Neue, and Calibri adopt simplified styling that crisply conveys professional digital-age messaging.
Specialised Sans Serifs Target Professional Needs
13. clearviewhwy.
Specifically tailored for road signage by designer Don Meeker in 1998, this humanist sans serif face allows extraordinary readability for content viewed from a moving vehicle. Tested and proven across state transportation departments, Clearview denotes authority for wayfinding signage applications.
14. Frutiger
This Univers-inspired sans serif, designed by Adrian Frutiger in 1976, improves visual hierarchy through letter variation. Numerals and glyphs are easily distinguished from letters to enhance clarity for signage and labelling purposes. The streamlined Swiss styling also denotes modern efficiency.
15. FF Mark
Designed by Erik Spiekermann in 2009, FF Mark offers a simplified, dotless construction derived from industrial German engineering and architectural signage applications dating to the 19th century. The functional format, stripped of superfluous strokes, delivers clear communication of professional content.
Key Takeaway: Field-specific sans serifs like ClearviewHwy, Frutiger , and FF Mark provide optimised displays targeted for professional signage or technical applications.
Authoritative & Distinctive: Professional Slab Serifs
16. rockwell.
Designer Frank Hinman released this bold, sturdy slab serif font 1934 for the Inland Type Foundry. The thick, monolinear strokes offer substantial visual presence, while softened rectangles lend friendlier allure. Rockwell brings commanding gravitas yet approachable warmth simultaneously to business communications.
HCI editor Matthew Carter designed this efficient slab serif family in 2001 for media conglomerate Martha Stewart Living Omnimedia exclusive use. Structured, compact strokes ensure clarity even at small sizes on inferior printing presses, maximising professional polish for publishing at scale.
18. Roboto Slab
Christian Robertson expanded his 2013 Roboto humanist sans serif into serif and slab serif families as core Google Fonts selections. Roboto Slab’s modern appearance and responsiveness across digital platforms offer a distinctive professional personality deviating from traditional expressions.
Key Takeaway: Distinctive professional slab serifs like Rockwell, Archer and Roboto Slab couple commanding visual presence with sturdy legibility to elevate business content .
Specialist Display Fonts Grab Professional Attention
This imposing caps-only Roman square capital's face echoes the solid strokes displayed prominently on Trajan ’s Column monument erected circa 113 AD. The all-caps letterforms project monumentality, allowing this font to emphasise professional titles, logos, signage and headlines with gravitas.
Paul Renner’s 1927 milestone project encapsulated Modernist design with ideological efficiency through ordered, geometric strokes. Branding professionals leverage Futura to communicate focus and innovation, while design principals rely on minimal expression to emphasise information density.
Inspired by architectural signage, designer Tobias Frere-Jones crafted this bold, structural alphabet in 2000 to evoke steadfast New York heritage. Professional designers rely on Gotham’s straightforward style to communicate confidence through headlines, titles, and branding elements .
Key Takeaway: Columnar Trajan, modern Futura, and architectural Gotham offer scalable display fonts to attract professional interest to titles, branding and headlines.
Handwritten Fonts Convey Personal and Professional Approachability
22. dearsarah sf pro.
Software developers Balance Type Foundry crafted this stylish, contemporary handwritten face in 2021 to inject personal warmth into professional communications. Ligatures between specific letter pairs boost intimacy while practising restraint to sustain polish, befitting more formal contexts like event invitations or featured callouts.
23. Sf Handwriting Dakota
This casual handwritten font comes courtesy of the digital agency Design K to resonate authentically with personal correspondence for professional introductions or outreach touchpoints. Designed with multilingual support, the global accessibility remains professionally inclusive.
24. Homemade Apple
Independent type designer Sam Parrett delivers this distinctive, organic handwritten face that combines whimsical, retro warmth akin to scampering chalkboard renderings with the approachability of a trusted neighbour. Professional applications could include feature headers in reports or emphasis lines within newsletters to boost engagement.
Key Takeaway: Casual handwritten fonts like DearSarah SF Pro, SF Handwriting Dakota, and Homemade Apple humanise professional messaging through personalised execution.
Combining Complementary Fonts Creates Hierarchy & Contrast
When combining fonts for professional communications:
- Align Serif & Sans Serif Faces – Pairing a serif such as Garamond or Times New Roman with a sans serif like Arial or Helvetica offers visual hierarchy through contrast.
- Vary Weights For Emphasis – Mix heavy, light or condensed weights of compatible font families to make key content stand out.
- Highlight Display vs Text – Blend sturdy display fonts like Impact or Gotham to accent readable text choices like Georgia or Calibri.
- Maintain Consistent Typography – Limit professional font combinations to 2 or 3 compatible families and remain consistent across branded touchpoints.
Key Takeaway: Thoughtfully blending 2-3 complementary fonts into professional communications clarifies visual hierarchy through strategic contrast.
5 Key Criteria Define Great Professional Fonts
- Readability – Strong letterforms deliver content consumption efficiently
- Legibility – Distinct characters discern at small sizes
- Clarity – Crisp definition promotes engagement
- Compatibility – Adapts gracefully across media formats
- Personality – Unique traits align with context
Key Takeaway: Professional font technical effectiveness must match appropriate contextual emotion and personality to achieve communications goals fully.
Most Professional Fonts – Recap At A Glance
- Serif – Times New Roman, Sabon, Georgia, Merriweather
- Sans Serif – Arial, Helvetica Neue, ClearviewHwy
- Slab Serif – Archer, Roboto Slab, Rockwell
- Display – Futura, Gotham, Trajan
- Handwritten – DearSarah SF Pro, Homemade Apple
Conclusion: Apply Thoughtful Typography For Professional Results
This expansive guide highlights 24 exceptional font faces spanning common professional categories like Serif, Sans Serif, Slab Serif, Display and Handwritten. Each recommended font qualifies for business usage through optimal legibility, compatibility across modern media, and personality characteristics that strategically match professional communications goals.
While the highlighted selections represent esteemed options, designers must carefully contemplate additional criteria like industry context, audience demographics and branded guidelines when specifying fonts for professional documents or communications. Traditional selections like Times New Roman remain prudent choices that reliably convey professional expectations for specific formal uses like legal briefs or financial statements. More progressive companies may incorporate distinctive yet legible modern fonts like Helvetica Neue or Roboto Slab to signal forward-thinking, design-focused appeal.
Above all, professional font selections rely on thoughtful implementation aligned to the specifics of the intended communication and consumption formats. Suitable fonts effectively capture attention, sharpen hierarchy, strengthen retention and promote clarity to optimise audience engagement. As fine dining plates must be expertly paired to complemental courses, precision font selections elevate messaging while underscoring competence and care through thoughtful typographic presentation.
Review these 24 versatile professional fonts for your next communications project, effortlessly conveying your expertise through strategic typography optimised for business results.
Frequently Asked Questions (FAQ) About Professional Fonts
What are the top 5 most professional fonts.
The five most versatile and professionally appropriate fonts include Times New Roman (Serif), Arial (Sans Serif), Archer (Slab Serif), Futura (Display) and DearSarah SF (Script). Each reliably offers legibility, compatibility and polish for business uses.
What font does Google use?
Product Sans is the primary Google font applied in branding and communications. The custom-designed geometric sans serif offers friendly simplicity aligned with Google's accessible brand personality.
What is the most attractive font?
Beauty proves subjective; attractive fonts vary by audience and context. Classic serifs like Bodoni and Didot offer elegant, fashionable appeal. Friendlier picks like Brush Script and Great Vibes provide emotive warmth. Helvetica Neue and Futura convey sleek modernity.
What fonts do lawyers use?
Legal conventions rely on tradition, so most attorneys use customary fonts like Times New Roman, Arial and Courier New for contracts, rulings and communications upholding document integrity expectations. More progressive firms occasionally incorporate contemporary alternatives like Calibri and Georgia.
What font size is best for professional documents?
Content legibility proves essential for professional communications. Print documents should use at least 11pt font size. Digital presentations can scale down to 8pt font size. Headings should run 2-4pts larger to establish hierarchy. More essential documents may use 12-14pt for optimal clarity.
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The Best 24 Fonts for Modern PowerPoint Presentations [+Guide]
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By Lyudmil Enchev
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2 years ago
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Presentations are pieces of art. From slide structure to animations, every single detail matters. In this blog post, we will show you the 24 best PowerPoint fonts for all uses. Of course, like everything in design – you might like some and frown at others.
What we can guarantee you is that using this collection of top fonts for PowerPoint will always be a safe bet when you’re in doubt.
Article Overview: 1. How to import a font into your presentation? 2. Great Fonts to Use for your PowerPoint Presentations 3. Great System fonts for PowerPoint Presentations 4. How to design text in PowerPoint?
1. How to import a font into your presentation?
If you don’t know how to import fonts into PowerPoint, it’s important to learn how to do it.
Step 1. Download your fonts
The first step is to select your desired font and download it.
Step 2. Extract the font
Once you’ve downloaded the font, it’s most probably compressed. You need to extract it before installation. If it comes directly as a .otf or .ttf format, there’s no need to unzip.
Step 3. Install the font
Install the font. The process is similar to installing any software, just press “Next” until you see the option “Finish”. If your fonts have been successfully installed, they should appear in the Font library in Windows. To access it, go to your computer, Local Disk (C:)->Windows-> Fonts .
Step 4. Open PowerPoint
Once you open your PowerPoint, the new font should appear among the others.
2. Great Fonts to Use for your PowerPoint Presentations
Fonts are a great way to show some branding skills but also a significant part of your presentation. Of course, we cannot select the best PowerPoint fonts or the best fonts in general, it’s a too subjective matter. But we will try to show you some of the most versatile ones that you will not make a mistake with. Let’s start!
Lato is a very common font that is used in digital forms since it was created for this purpose. It is a sans-serif font that is flexible. One of the most useful things about it is that you can choose between 5 different options for font thickness, giving it extra value when creating PowerPoint presentations.
Recommended title size: 20px
Optimum size for legibility: 18px
Perfect for: headers and body text
You can combine it with: Roboto, Montserrat, Merriweather
2. Open Sans
Open Sans is another great font that can fit PowerPoint presentations perfectly. Since there is some line spacing, it can be easily readable. If you have large paragraphs that you cannot break down in bullets, it’s your perfect choice. It’s a standard PowerPoint font, so you’ll most probably have it in your font library.
Recommended title size: 28px
Optimum size for legibility: 16px
Perfect for: body text
You can combine it with: Georgia, Lucida Grande, Publico
Candara is not your everyday font. While you cannot use it in Linux or the web, as it’s proprietary, it’s accessible in PowerPoint, and what makes it interesting are the curved diagonals, and it’s the curves that give it more “personality”.
Recommended title size: 20px
Optimum size for legibility: 16px
Perfect for: body text
You can combine it with: Calibri, Cambria, Corbel
Specifically designed for Windows 95, Tahoma is a very formal font that can fit business presentations perfectly. It is a very clear and distinctive font which can help avoid confusion, thus it makes it great for formal presentations that need clarity.
Optimum size for legibility: 18px
Perfect for: title headers and body text
You can combine it with: Georgia, Helvetica Neue, Arial
5. Montserrat
Montserrat is an extremely popular font, as it can be utilized everywhere – from website texts to presentations. Due to its high practicality, you can find it almost anywhere. Well, we need to warn you that you won’t get many “originality” points but you’ll also be “safe” when using it.
Recommended title size: 30px
You can combine it with: Open Sans, Lora, Carla
Whitney is an amazing font that will make your presentation stand out. There are two options – Whitney Condensed and Whitney Narrow. To be honest, Whitney can be used for both headers and body texts (check Discord), but we find it a bit overwhelming for PowerPoint paragraphs.
Recommended title size: 22px
Optimum size for legibility: 15px
Perfect for: title headers
You can combine it with: Sentinel, Mercury, Gotham
7. Proxima Nova
Proxima Nova is one of the most versatile fonts out there with not 2 but 7 variants! That makes it a viable choice for many purposes and it’s part of the Adobe Fonts collection. The popularity spike is not without a reason, and Proxima Nova certainly won’t disappoint as it is one of the better fonts for PowerPoint.
Recommended title size: 26px
Perfect for: headers and body text
You can combine it with: Adobe Garamond, Futura, Helvetica Neue
Oswald is a very decent sans-serif typeface and has 3 different versions – light, normal, and bold. It’s an interesting combination of some modern elements combined with classic gothic style, thus it’s perfect for your presentations.
Recommended title size: 18px
You can combine it with: Merriweather, Arial, Roboto
Europa is an amazing font from the Adobe Font Family. It’s a modern geometric sans-serif font that goes well with other fonts from the Adobe family but it can be used in a combination with non-Adobe fonts. It’s up to you.
Recommended title size: 32px
Optimum size for legibility: 20px
Perfect for: headers
You can combine it with: Adobe Garamond, Chaparral, Kepler
Roboto is one of the most versatile fonts for the web, as it comes with 6 variations. Described as a grotesque sans-serif, it is the default font of Google Maps. Being easy to read makes it great for body texts where scanning is pivotal. While it’s great for small texts, it doesn’t perform that well for titles.
Recommended title size: 38px
Optimum size for legibility: 22px
You can combine it with: Roboto-Slab, Oswald, Abel
Adelle is a slab serif font that is part of the Adobe Family. It’s multipurpose and could work be well utilized and magazines. Its personality and great visibility make it a viable choice on our PowerPoint fonts list. While it can be used for body text too, we prefer to recommend it for headers.
Recommended title size: 36px
You can combine it with: Freight Sans Pro, Proxima Nova, Lucida Grande
14. Lobster
Lobster is a great choice if you want to create some funky text. It’s a great font for posters and headers but ensure you don’t use it much for body text, as it has very poor legibility if written in small letters.
Recommended title size: 58px
Optimum size for legibility: not recommended
You can combine it with: Lato, Open Sans, Muli
Futura is almost a century old but still converts well today! It’s one of the most versatile fonts for PowerPoint in case you download it. Who would suppose a 95-year-old font would still be relevant these days? And you will win points for creativity.
Optimum size for legibility: 17px
You can combine it with: Proxima Nova, New Caledonia, Trade Gothic
Canela is a hybrid font, as it can neither be called serif, nor sans-serif. It’s a very graceful typeface and we find it amazing for title texts. We also loved how it performs in the body from an artistic standpoint. However, we cannot rate it as very suitable for long paragraphs. Still, it can be used in bullets quite well.
You can combine it with: Caslon, Futura, Maison Neue
Aleo is an modern slab serif typeface designed as a “companion” to other popular fonts, like Lato. It has a sleek design but that doesn’t sacrifice readability which matters the most. As it has great clarity, it can be used both as a title text and in the body.
Recommended title size: 25px
Optimum size for legibility: 19px
You can combine it with: Lato, Arimo, Halis Grotesque
18. Poppins
Poppins is a playful sans-serif font that can be used as a main PowerPoint font without any issue. Thanks to its versatility, this PowerPoint font can be used both for title headers and body text, although we prefer the latter.
Recommended title size: 24px
Perfect for: header, body text
You can combine it with: Raleway, Work Sans, New Caledonia
Eras font has 4 weight options in PowerPoint and is absolutely stunning. It won’t be a mistake if we use it as a synonym to “elegance”. It’s slightly italic, thus making it perfect for long paragraphs and web content.
You can combine it with: Garamond, Futura, Helvetica Neue
Lora is a great font that is offered for free by Google. It is a formal font that doesn’t turn its back on art, and as a result, it can be utilized greatly in PowerPoint both as a header and in the body, and it can work perfectly in print, too.
You can combine it with: Lato, Avenir, Montserrat
3. Great System fonts for PowerPoint Presentations
System fonts are a classic choice for PowerPoint presentations as they are a pretty safe bet – you can access them on all types of devices and operating systems. While some of them might not be as beautiful as the previous ones on our list, they will serve you well!
21. Georgia
Georgia is a classic serif font that doesn’t impress with outstanding looks but what makes it a viable choice for PowerPoint presentations is its versatility – you can use it on any type of presentation, as a header or in the body. It’s popular, so you won’t make a mistake using it.
You can combine it with:
22. Times New Roman
Times New Roman was “The Thing” back in time. It was used as a default font for many web browsers and software, thus it was overwhelming. Recently, this serif font has lost its “halo” and is less common but you will never get it wrong if you bring it back to life.
Optimum size for legibility: 12px
You can combine it with: Arial, Gotham, Helvetica Neue
Arial is another well-known name in the web font industry. You can also check this neo-grotesque sans-serif font used in PowerPoint presentations quite often, as it offers a lot of versatility.
You can combine it with: Oswald, Verdana, Georgia
24. Helvetica Neue
Helvetica Neue is the successor of Helvetica which improved legibility and made it more modern. It is one of the most formal fonts that you can use in PowerPoint (and at all). This sans-serif font has 23 different variations in PowerPoint 2022 that you can choose from.
You can combine it with: Open Sans, Proxima Nova, Adelle
4. How to design text in PowerPoint?
There are certain standards that should be met, in order for your PowerPoint fonts to appear correctly. Let’s see how to order your texts.
1. Make sure the font size is readable
Do you wonder why some websites have HUGE fonts? It’s to ensure their content will be easily scannable. While you don’t have to use a 60px font size for your letters, you should consider making your text more readable.
Pro tip : A simple and straightforward way to achieve this is to try and remove large paragraphs, and replace them with single sentences and bullet points.
2. Make a contrast between the text and background
There is an adopted standard of a minimum 4.5:1 contrast ratio between text and background for content to be scannable, and 3:1 for large text. There are people who have bad eyesight, and others are color blind.
3. Use white space
White space (or negative space) is crucial for your slide design. It is used to separate different parts of the text, making content more readable. It’s crucial to remember that you should leave some “air” after finishing a main point in the slide.
4. Find the right text balance
One of the best PowerPoint presentation practices is to write between 6-8 lines and use no more than 30-35 words. Also, you should try to balance the text evenly – you cannot write 4 lines, then follow them with 3 lines, and then 1. Typically, writing 2-3 lines per paragraph is considered a good move, then followed by white space.
Final words
Structuring your PowerPoint text is not an easy feat. You need to pick the right PowerPoint fonts, as well as follow some basic instructions to make your slide text more scannable for your audience.
If this article has helped you, why don’t you have a look at some other font-related content from GraphicMama:
- 40 Trendy Free Fonts for Commercial Use Today
- Top 20 Free Fonts: Trendy & Evergreen
- 44 of The Best Free Handwriting Fonts to Try in 2022
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Lyudmil Enchev
Lyudmil is an avid movie fan which influences his passion for video editing. You will often see him making animations and video tutorials for GraphicMama. Lyudmil is also passionate for photography, video making, and writing scripts.
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